DETOX CLOTHES

Panasonic's first-ever integrated marketing campaign for the premium front-load washer launch

Product Marketing | Brand Strategy | Integrated Marketing | GTM strategy

PRIME+ FRESH

Panasonic’s refrigerator launch in partnership with the designer community through an innovative kitchen insights contest

Product Marketing | Brand Strategy | Integrated Marketing | GTM strategy | Community builder

POWERFUL WATER BAZOOKA

Panasonic’s geo-targeted marketing campaign for the top-load washer launch

Product Marketing | Geo-targeting Marketing | Digital Marketing Optimization

ANTIBACTERIAL EXPERT DUO

Panasonic’s pricing, packaging, and commercialization strategy through Wellness Solution positioning and messaging

Product Marketing | Commercial Retail Strategy | Omnichannel Marketing